2. Initiative

Initiative means to making a new plan or process to solve your own problems. Its to working for development of a new idea. For example, an entrepreneur always has new ideas and something to give as a way to further expand its product, especially at the international level.

ENTREPRENEUR: Guccio Gucci

COMPANY: The Gucci Company

From modest beginning at the end of the 19^th century, the Gucci Company became one the world’s most successful manufactures of high end the leather goods. Clothing and other fashions products. As an immigrant in Paris and then London, working in exclusive hotels, young Guccio Gucci (1881 – 1953) was impressed with the luxurious luggage he saw sophisticated guests bring with them. He was established a shop in 1920 that sold find leather goods with classic styling.

Although Gucci organized his workrooms for industrial method of production, he maintained traditional aspect of fabrication. Together with his sons, he opened up more store to serve other clients around Europe. With its excellent reputation Gucci is frequently copied by other manufactures but what make Gucci product distinct from others is its high-price exclusive goods.

Gucci wanted preserve the uniqueness and originality of his product so he had hired skilled works who manually craft the leather goods. Though he has machine to support his construction and production, he made sure that the product are of best quality.

Inside the trunk was a full set of Gucci luggage. He having the strong support of Dominico De Sole, ford wished to maintain a sense of the company’s history while updating Gucci’s trademark. Ford and De Sole struggle to restore the former reputation of Gucci while redirecting the growing brand to a new level for market of the late 1990’s.