2. Initiative
Initiative means to making a new plan or process to solve your own problems. Its to working for development of a new idea. For example, an entrepreneur always has new ideas and something to give as a way to further expand its product, especially at the international level.
ENTREPRENEUR: Guccio Gucci
COMPANY: The Gucci Company
From
modest beginning at the end of the 19th century, the Gucci Company
became one the world’s most successful manufactures of high end the leather
goods. Clothing and other fashions products. As an immigrant in Paris and then
London, working in exclusive hotels, young Guccio Gucci (1881 – 1953) was
impressed with the luxurious luggage he saw sophisticated guests bring with
them. He was established a shop in 1920 that sold find leather goods with
classic styling.
Although
Gucci organized his workrooms for industrial method of production, he
maintained traditional aspect of fabrication. Together with his sons, he opened
up more store to serve other clients around Europe. With its excellent
reputation Gucci is frequently copied by other manufactures but what make Gucci
product distinct from others is its high-price exclusive goods.
Gucci
wanted preserve the uniqueness and originality of his product so he had hired
skilled works who manually craft the leather goods. Though he has machine to
support his construction and production, he made sure that the product are of
best quality.
Inside
the trunk was a full set of Gucci luggage. He having the strong support of
Dominico De Sole, ford wished to maintain a sense of the company’s history
while updating Gucci’s trademark. Ford and De Sole struggle to restore the
former reputation of Gucci while redirecting the growing brand to a new level
for market of the late 1990’s.
